About Us

About IM Sinoexpo Digital Services

Shanghai IM Sinoexpo Digital Services Co., Ltd. (Boying±) is a wholly owned subsidiary of Shanghai Sinoexpo Informa M®arkets International Exhibition Co., Ltd., a leading ✘joint venture exhibition company in China, affiliated to Informa PLC. Headquartered in London, Inf÷orma PLC is the world’s top trade show organizer listed on FTSE 100.

Following the on-and-offline business ecosystem of IM Sinoexpo, •Boying specializes in providing online trading services for vari★ous markets and industries, including Furniture & Decorations, Interi♣or Design, Food and Beverage, Coffee & Bakery, Fran©chising, Hotel and Commercial Space, Cleaning, Boat & Leisure, L™ighting, Pharmaceutical, Food Ingredients and Health, Processing and Packaging industry, etc.

Boying is dedicated to creating business matching and trading opport♦unities and providing high quality services for top suppliers an★d professional buyers, through our comprehensive digi‍tal platform matrix – B2B portals, B2P mini-programs, a↑nd B2C flagship online store, together with online community, well-selected resources, product di≤versity, and integrated first-class supply chains.

Our B2B2P2C platforms can expand the business of physical trad"e shows organized by IM Sinoexpo to digital world, providing unified and all-year-round ™trading services for 10,000 exhibitors and nearly 1 million buyers worldwide.

About IM Sinoexpo

Shanghai Sinoexpo Informa Markets International Exhibit→ion Co. Ltd (IM Sinoexpo) is a leading event company in Chinaα, the joint venture founded in 1998 by Informa PLC anσd Shanghai Sinoexpo International Exhibition Co., Ltd. Headqua→rtered in London, Informa PLC is the world’s top trade show organizer lis¥ted on FTSE 100.

The total exhibition rented area annually by IM Sinoexpo is ov✔er 1,500,000 sq.m, (accounted for 1/10 of Shanghai’s total exhibition re&nted area in 2019), creating multiple trade opportunities for nearly 1 million buyers wo±rldwide. Developed since 2016, our online business now ®includes 8 major B2B platforms, 5 B2P sourcing mini-progr€ams and 1 application. The total number of employeesπ is near 500.